Founders and leaders I've had the pleasure to work with
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THE REAL SITUATION
This is what we're solving for.
You run your own services agency. You're good at what you do. Your clients are happy. Your team is capable.
But your pipeline isn't a system. It's a rollercoaster.
The pattern:
  • Inbound and referrals carry you through strong months.
  • When they dry up, you feel it immediately.
  • You can't forecast next quarter's revenue with confidence.
  • You can't tell your team whether to hire or hold.
  • You discount to close deals because you can't replace lost opportunities.
  • The founder is still the bottleneck for growth decisions.
This isn't a sales problem. It's a constraint problem. And constraints have a root cause.
WHY THIS MATTERS - COST OF STAYING HERE
The cost of staying here.
Every month you stay demand-driven instead of outbound-driven, you're making three decisions you don't realize you're making:
The decisions:
  • Decision 1: You're betting on luck. Your pipeline depends on who calls, who refers, and what the market decides to send your way. You're not building a system. You're managing volatility.
  • Decision 2: You're leaving money on the table. When pipeline is tight, you discount. When it's full, you raise prices. You never know what your real pricing power is because you never have true choice.
  • Decision 3: You're staying small. You can't hire confidently. You can't plan team structure. You can't delegate growth because you're the only one who understands where deals come from. Your business is capped by your personal network.
The question isn't whether you need outbound. The question is whether you're ready to face why you don't have it yet.
15-25%
Average discount rate when pipeline is tight
40%
Time founder spends on pipeline sourcing
±40%
Forecast accuracy
THE CLARITY AUDIT - START HERE
Start here: the Clarity Audit.
The Clarity Audit is a diagnostic. Not a pitch. Not a proposal. A diagnostic.
We examine your positioning, your ICP, your offer, your messaging, your list, your sequencing, and your execution constraints. We identify the single deepest constraint causing multiple symptoms across your pipeline, positioning, and outbound execution.
What you leave with:
  • A clear diagnosis of your root constraint
  • A concrete 90-day plan to address it
  • Benchmarks for what success looks like in your niche
  • Clarity on whether outbound is the right next move for you
Investment: Starting at $2,500. Most engagements $2,500–$5,000 depending on scope.
Timeline: 2 weeks from kickoff to delivery.
PROOF BAR - WHAT'S POSSIBLE IN 90 DAYS
What's possible in 45 days.
These benchmarks are what we see consistently across software agencies and cybersecurity services firms that commit to outbound execution:
Conversations
qualified conversations generated by Day 30.
Conversations
conversations generated by Day 45.
Important: Results depend on niche, offer, response quality, and execution consistency. These are benchmarks, not guarantees. They assume you're willing to do the work and face what the data tells you.
HOW IT WORKS - FROM DIAGNOSIS TO EXECUTION
From diagnosis to execution.
Step 1: Apply
Tell us about your business, your pipeline, and what you're trying to solve. We'll review and confirm fit.
Step 2: Clarity Audit (2 weeks)
We examine your positioning, ICP, offer, messaging, list, sequencing, and execution. We deliver a diagnosis and a 90-day plan.
Step 3: Decide
You review the audit. You decide whether to move forward with execution. No pressure. No upsell. If the audit reveals that outbound isn't your constraint, we'll tell you that.
Step 4: 90-Day GTM Pilot (optional)
If you decide to move forward, we build and execute your outbound system. You get weekly check-ins, real-time adjustments, and a clear path to 100–150 qualified conversations.
WHO THIS IS NOT FOR - QUALIFICATION FILTER
Let's be clear about fit.
This work requires three things:
1. You must be willing to run outbound and connect with strangers.
If you believe outbound is beneath you, or if you're waiting for inbound to magically scale, this isn't the right fit.
2. You must grant remote LinkedIn account management via AnyDesk.
We need direct access to execute. We're not sending you sequences to copy-paste. We're building and managing your outbound system in real time.
3. You must be willing to face the truth about your business.
The audit will reveal why your pipeline is unstable. Some of that will be uncomfortable. If you prefer to keep believing it will work out, this isn't for you.
If you can't commit to these three things, we're not a fit. And that's okay. But don't apply.
FAQ - ADDRESS OBJECTIONS
Frequently Asked Questions
Q: Will this work for my specific niche?
A: Probably. We've worked with software agencies and cybersecurity services firms across verticals. The constraint is usually the same: positioning, ICP clarity, or execution discipline. The audit will tell you if your niche is an exception.
Q: What if the audit reveals I'm not ready?
A: That's valuable. It means you don't waste time and money on outbound when your real constraint is elsewhere. The audit is designed to save you from false levers.
Q: How much does the 90-Day Pilot cost?
A: Pricing depends on scope and execution intensity. We'll discuss it after the audit if you decide to move forward.
Q: Can you guarantee results?
A: No. We can guarantee a rigorous process and honest feedback. Results depend on your niche, offer, response quality, and execution consistency. We'll be transparent about what's in your control and what isn't.
Q: What if I'm not ready to commit to LinkedIn access or AnyDesk?
A: Then we can do a 1 day Workshop but you will have to take the learnings from the workshop and do it yourself.