Your Outbound Isn't Broken. Your Targeting Is.
Most technical service firms don't have a lead generation problem. They have a signal problem. This diagnostic finds which accounts are ready to buy now.
2 weeks · $2,500 · For founder-led B2B technical service firms, custom software, cybersecurity and AI consultancies
WHO THIS IS FOR
Founder-led. Technical. B2B services. A defined offer. A real market.
Custom Software Development and Product Engineering
Custom software, product engineering, and outsourced dev firms.
Cybersecurity Companies
MSPs, SOC providers, pen testing, compliance, and advisory firms.
AI Implementation Consultancies
Firms delivering AI and automation services. Not SaaS. Services.
Cloud and Digital Transformation
Cloud migration, infrastructure modernization, and transformation programs.
Technical Consulting and Advisory
Specialized practices with a defined service and a real ICP.
Fractional Consultants
Independent consultants charging $10k+ per client who want a repeatable pipeline.
What they share: a real offer, a real market, and a precision problem.
WHAT I DO
ICP definition. You know who they are. I help you identify which ones are in the buying window right now.
Account selection. A clear, repeatable logic for which firms to contact and why — not a gut feeling.
Buyer selection. The right person at the right account. Decisions are made by specific people, not companies.
Trust-path prioritization. Warm paths beat cold outreach. I map how to get to the right buyer through existing relationships.
Signal-aware timing. A credible reason to engage. Not cold by default.
Search-to-enrichment workflows. Data infrastructure that supports precise targeting at scale.
Commercial focus. Fewer opportunities. The right ones. Quality over pipeline theater.
GTM precision. Every action with a clear commercial rationale.
The output isn't a playbook. It's a sharper commercial picture.
WHAT MAKES THIS DIFFERENT
Most GTM services start at execution. This work starts upstream.
Generic outbound: send more.
This work: send less, book the right meetings.
Generic sales coaching: fix your pitch.
This work: identify the right timing and the right conversation.
Generic lead gen: here's a list.
This work: here's who's ready to buy now, and why.
Generic messaging advice: sharpen your copy.
This work: when timing is right, you just need to show up.
Most services start at execution. This starts at judgment.
WHY TRUST THIS
Not a logo wall. Not a follower count. The quality of the diagnosis.
Founder-led
You work directly with the person doing the thinking. Not a team. Not a process. One person, accountable.
Diagnostic first
The diagnostic is the product. Execution is optional. If it's not the right next step for you, I'll say so.
No volume promises
No meeting guarantees. No lead counts. A rigorous process and honest findings.
Grounded in:
  • Direct work with founder-led technical service firms
  • ICP precision, account selection, and signal-aware timing
  • Identifying the real constraint, not the most visible symptom
  • GTM as a judgment problem, not an activity problem
If you want honest findings over comfortable answers, we should talk.
Ready to Stop Guessing?
Two weeks. $2,500–5,000. A clear diagnosis of your targeting constraint and a 90-day plan.
No pitch. No pressure. If the diagnostic reveals outbound isn't your next lever, I'll tell you.
Request the GTM Diagnostic
Starts at $2,500. Two-week turnaround. No pitch. No pressure.
Not sure you're a fit? Read the qualification section above before reaching out.
THE REAL PROBLEM
You know your market. You haven't decided which part of it you're actually for.
So you target broadly. You engage too early. You generate activity that doesn't convert.
What this looks like:
  • A long list of plausible accounts. No basis for choosing.
  • Outreach that goes out with no credible reason why now.
  • Pipeline activity mistaken for commercial progress.
  • An ICP that describes the past. Not a targeting tool.
  • Every commercial call still running through the founder.
This isn't a volume problem. It's a judgment problem.
THE COST OF IMPRECISE TARGETING
Every month without a clear account selection logic, you're making three decisions you haven't consciously made.
Decision 1: You're substituting activity for judgment.
More contact doesn't fix wrong targeting. It produces noise, low response rates, and buyers who remember you for the wrong reason.
Decision 2: You're burning your best accounts.
The firms most likely to buy are the ones most likely to remember a poorly timed approach. You don't get a second first impression.
Decision 3: You're deferring the real work.
Narrowing your ICP requires judgment. Broad outreach defers that judgment. It feels like progress. It isn't.
The cost isn't wasted time. It's compounding imprecision.
15-25%
Avg. Discount Rate
When pipeline is tight
40%
Founder Time
Spent on pipeline sourcing
±40%
Forecast Accuracy
With imprecise outreach
THE GTM DIAGNOSTIC
A structured examination of your commercial position. Not a pitch. Not a proposal. The work.
Most technical service firms don't have a lead generation problem. They have a targeting problem. The Diagnostic finds which one is limiting you, and why.
What we examine:
  • Your ICP: specific enough to drive decisions, or just a description of past clients?
  • Your account selection: a real logic, or a familiar list?
  • Your buyer selection: does it reflect how decisions are actually made?
  • Your signal awareness: a credible basis for timing, or cold by default?
  • Your commercial positioning: specific enough to be compelling to a named buyer?
  • Your execution constraints: what is actually preventing more precision?
What you leave with:
  • A clear diagnosis of your primary commercial constraint
  • 15–25 priority accounts with specific rationale for why now
  • Buyer prioritization: who to contact first, second, third
  • Trust-path mapping: how to get warm introductions
  • Outreach sequencing based on actual buying signals
  • An honest view of whether outbound is even the right lever
Investment: Starting at $2,500. Most engagements $2,500 to $5,000 depending on scope.
Timeline: 2 weeks from kickoff to delivery.
WHAT YOU GET
Not a better sequence. A clearer commercial picture.
A targeting framework you can use immediately
Identify which segment of your ICP is most likely to buy in the next 90 days. Prioritize accounts based on buying signals, not gut feel.
A 90-day execution plan
15–25 priority accounts with specific rationale. Buyer prioritization, trust-path mapping, and outreach sequencing built around actual buying signals.
Signal-aware timing
Engage when there's a credible reason. Not cold by default. Know when to reach out and why.
An honest constraint assessment
Sometimes outbound isn't the problem. If the diagnostic reveals a different lever, we'll tell you that clearly.
Consistent outcomes for firms that act on what the diagnostic reveals.
HOW THIS WORKS
The process is designed to be direct, low-friction, and honest. No discovery calls that are really sales calls. No proposals before we understand your situation.
Step 1: Apply
Tell us about your firm, your current commercial situation, and what you're trying to solve. We review every application and confirm fit before moving forward. If we're not the right match, we'll tell you.
Step 2: GTM Diagnostic (2 weeks)
We examine your ICP, account selection logic, buyer targeting, signal awareness, and execution constraints. You receive a written diagnosis and a prioritized 90-day plan. This is the core of the work.
Step 3: Review and Decide
You review the diagnostic findings and decide whether to move forward with execution support. No pressure. No upsell. If outbound isn't your primary constraint, we'll say so clearly.
Step 4: Precision GTM Execution (optional)
If you choose to move forward, we work alongside you to implement the plan: account selection, buyer prioritization, signal-aware outreach, and sequencing built around your specific market.
NOT FOR EVERYONE
Four reasons this is not the right fit.
You want more volume.
This work narrows. It does not expand. If more activity is the goal, this is not the answer.
You will not question your ICP.
The diagnostic challenges your targeting assumptions. If that conversation is off the table, the process will not work.
You need results in 30 days.
The diagnostic takes two weeks. Implementation takes 90 days. Cash crisis is not the right entry point.
You have no defined service or market.
This work requires a real offer and a market you can name. If you are still figuring that out, start there first.
If none of these apply, we should talk.
COMMON QUESTIONS
Q: Is this just outbound consulting?
A: No. Outbound may be part of the execution, but the diagnostic often reveals the real constraint is upstream — ICP definition, account selection logic, or buyer prioritization. We fix the targeting problem first. Outbound without that is just noise at scale.
Q: We already have an ICP. Do we still need the diagnostic?
A: Most firms that say they have an ICP have a description of their past clients — not a forward-looking targeting framework. The diagnostic tests whether your ICP is actually specific enough to drive account selection and buyer prioritization. Usually, it isn't.
Q: What if the diagnostic reveals we're not ready for outbound?
A: That's a valuable outcome. It means you don't spend the next 90 days executing against the wrong constraint. The diagnostic is designed to save you from that mistake.
Q: How is this different from hiring a fractional CRO or sales consultant?
A: Most fractional CROs focus on process, pipeline management, and team structure. This work focuses on commercial precision: who to target, which accounts to prioritize, which buyers to contact, and when. It's upstream of most sales consulting.
Q: Can you guarantee results?
A: No. We can guarantee a rigorous process, honest findings, and a plan built around your specific market. Results depend on your offer, your market, and your willingness to act on what the diagnostic reveals. We'll be direct about what's in your control.