Mr.Right → Mr.Right NOW
You know your ICP, I help you filter who is in the buying window right now
Software agencies. Cybersecurity firms. AI consultancies. Cloud and transformation practices.
WHO THIS IS FOR
Founder-led. Technical. B2B services. A defined offer. A real market.
Custom Software Development and Product Engineering
Custom software, product engineering, outsourcing dev firms.
Cybersecurity Companies
MSP providers, Externalized SOC providers , pen testing, compliance, and advisory firms.
AI Implementation Consultancies
Firms delivering AI and automation services. Not SaaS. Services.
Cloud and Digital Transformation
Cloud migration, infrastructure modernization, transformation programs.
Technical Consulting and Advisory
Specialized practices with a defined service and a real ICP.
Fractional Consultants
Consultants charging 10k+ per customer who are still employed but want to build a side gig
What they share: a real offer, a real market, and a precision problem.
WHAT I DO
You know how to catch fish, I just show you were the fish are. It's not about the size of the boat or number of SDRs
ICP definition. You know who they are, but which buy now?
Account selection. A logic for which firms, and why.
Buyer selection. The right time .
Trust-path prioritization. They wont buy unless they trust you or those you worked for
Signal-aware timing. A credible reason to engage.
Search-to-enrichment workflows. Data infrastructure for precise targeting.
Commercial focus. Fewer opportunities. The right ones.
GTM precision. Every action with a clear commercial rationale.
The output is not a playbook. It is a sharper commercial picture.
WHAT MAKES THIS DIFFERENT
Most GTM services start at execution. This work starts upstream.
Generic outbound: send more. Book more.
This work: don't bother those without pressure to act
Generic sales coaching: fix your pitch.
This work: Fix your timing and no pitching is required
Generic lead gen: here is a list.
This work: here is who buys now and why
Generic messaging advice: sharpen your copy.
This work: when timing is right, you are enough
Most services start at execution. This starts at judgment.
WHY TRUST THIS
Not a logo wall. Not a follower count. The quality of the diagnosis.
Founder-led
You work with the person who does the thinking. Not a team. Not a process. One person, directly.
Diagnostic first
The diagnostic is the product. Execution is optional. We will tell you if it is not the right next step.
No volume promises
No meeting guarantees. No lead counts. A rigorous process and honest findings.
Grounded in:
- Direct work with founder-led technical service firms
- ICP precision, account selection, signal-aware timing
- Identifying the real constraint, not the most visible symptom
- GTM as a judgment problem, not an activity problem
If you want honest findings over comfortable answers, we should talk.
Precise targeting starts here.
Two weeks. A clear diagnosis. A 90-day plan built around your specific market.
Not a discovery call. Not a proposal. The work.
Starts at $2,500. Two-week turnaround. No pitch. No pressure.
Not sure you are a fit? Read the qualification section above before reaching out.
THE REAL PROBLEM
You know your market. You have not decided which part of it you are actually for.
So you target broadly. You engage too early. You generate activity that does not convert.
What this looks like:
- A long list of plausible accounts. No basis for choosing.
- Outreach that goes out. No credible reason why now.
- Pipeline activity mistaken for commercial progress.
- An ICP that describes the past. Not a targeting tool.
- Every commercial call still runs through the founder.
This is not a volume problem. It is a judgment problem.
THE COST OF IMPRECISE TARGETING
Every month without a clear account selection logic, you are making three decisions you have not consciously made.
Decision 1: You are substituting activity for judgment.
More contact does not fix wrong targeting. It produces noise, low response rates, and buyers who remember you for the wrong reason.
More contact does not fix wrong targeting. It produces noise, low response rates, and buyers who remember you for the wrong reason.
Decision 2: You are burning your best accounts.
The firms most likely to buy are the ones most likely to remember a poorly timed approach. You do not get a second first impression.
The firms most likely to buy are the ones most likely to remember a poorly timed approach. You do not get a second first impression.
Decision 3: You are deferring the real work.
Narrowing your ICP requires judgment. Broad outreach defers that judgment. It feels like progress. It is not.
Narrowing your ICP requires judgment. Broad outreach defers that judgment. It feels like progress. It is not.
The cost is not wasted time. It is compounding imprecision.
15-25%
Avg. Discount Rate
When pipeline is tight
40%
Founder Time
Spent on pipeline sourcing
±40%
Forecast Accuracy
With imprecise outreach
THE GTM DIAGNOSTIC
A structured examination of your commercial position. Not a pitch. Not a proposal. The work.
Most technical service firms do not have a lead generation problem. They have a targeting problem. The Diagnostic finds which one is limiting you, and why.
What we examine:
- Your ICP: specific enough to drive decisions, or just a description of past clients?
- Your account selection: a real logic, or a familiar list?
- Your buyer selection: does it reflect how decisions are actually made?
- Your signal awareness: a credible basis for timing, or cold by default?
- Your commercial positioning: specific enough to be compelling to a named buyer?
- Your execution constraints: what is actually preventing more precision?
What you leave with:
- A clear diagnosis of your primary commercial constraint
- A prioritized account and buyer selection framework
- A 90-day plan built around precision, not volume
- An honest view of whether outbound is even the right lever
Investment: Starting at $2,500. Most engagements $2,500 to $5,000 depending on scope.
Timeline: 2 weeks from kickoff to delivery.
WHAT CHANGES
Not a better sequence. A clearer commercial picture.
A narrower, more defensible ICP
Stop targeting every plausible account. Focus where you have the strongest right to win.
Account and buyer selection logic
A clear, repeatable basis for who to pursue and why. Not a gut feeling.
Signal-aware timing
Engage when there is a credible reason. Not cold by default.
Precision over pipeline theater
Fewer contacts. Better conversations. Commercial progress, not activity.
Consistent outcomes for firms that act on what the diagnostic reveals.
HOW THIS WORKS
The process is designed to be direct, low-friction, and honest. No discovery calls that are really sales calls. No proposals before we understand your situation.
Step 1: Apply
Tell us about your firm, your current commercial situation, and what you are trying to solve. We review every application and confirm fit before moving forward. If we are not the right match, we will tell you.
Step 2: GTM Diagnostic (2 weeks)
We examine your ICP, account selection logic, buyer targeting, signal awareness, messaging, and execution constraints. You receive a written diagnosis and a prioritized 90-day plan. This is the core of the work.
Step 3: Review and Decide
You review the diagnostic findings. You decide whether to move forward with execution support. There is no pressure and no upsell. If the diagnostic reveals that outbound is not your primary constraint, we will tell you that clearly.
Step 4: Precision GTM Execution (optional)
If you choose to move forward, we work alongside you to implement the plan. Account selection, buyer prioritization, signal-aware outreach, and sequencing built around your specific market. Weekly check-ins and real-time adjustments throughout.
NOT FOR EVERYONE
Four reasons this is not the right fit.
You want more volume.
This work narrows. It does not expand. If more activity is the goal, this is not the answer.
You will not question your ICP.
The diagnostic challenges your targeting assumptions. If that conversation is off the table, the process will not work.
You need results in 30 days.
The diagnostic takes two weeks. Implementation takes 90 days. Cash crisis is not the right entry point.
You have no defined service or market.
This work requires a real offer and a market you can name. If you are still figuring that out, start there first.
If none of these apply, we should talk.
COMMON QUESTIONS
Q: Is this just outbound consulting?
A: No. Outbound may be part of the execution, but the diagnostic often reveals that the real constraint is upstream: ICP definition, account selection logic, or buyer prioritization. We fix the targeting problem first. Outbound without that is just noise at scale.
Q: We already have an ICP. Do we still need the diagnostic?
A: Most firms that say they have an ICP have a description of their past clients, not a forward-looking targeting framework. The diagnostic tests whether your ICP is actually specific enough to drive account selection and buyer prioritization. Usually, it is not.
Q: What if the diagnostic reveals we are not ready for outbound?
A: That is a valuable outcome. It means you do not spend the next 90 days executing against the wrong constraint. The diagnostic is designed to save you from that mistake.
Q: How is this different from hiring a fractional CRO or a sales consultant?
A: Most fractional CROs focus on process, pipeline management, and team structure. This work focuses on commercial precision: who to target, which accounts to prioritize, which buyers to contact, and when. It is upstream of most sales consulting.
Q: Can you guarantee results?
A: No. We can guarantee a rigorous process, honest findings, and a plan built around your specific market. Results depend on your offer, your market, and your willingness to act on what the diagnostic reveals. We will be direct about what is in your control.