Adrian Constantin
Signal-based outbound advisor
for Technical founders
I build outbound systems that set meetings only when a real decision is possible. Signals decide deals not activity.
For technical founders running outbound through a small GTM team.
The Problem with Traditional Outbound
Activity-Based Systems
- Outbound sequences prioritize high volume.
- Dashboards track activity metrics.
- Generic funnels create noise.
- Real buyer context is often missing.
Signal-Based Approach
- Decisions do not scale. Signals do.
- Identify real decision signals.
- Act within the buyer's environment.
- Engage when movement toward a decision is possible.
A Different Methodology
01 Remove Guesswork
Map the pressure points that shape internal decisions.
Instead of personas, I analyze the buyer’s real environment: organizational structure, budget timing, competing priorities, internal friction. The result is a decision map that shows where a deal can actually form.
Instead of personas, I analyze the buyer’s real environment: organizational structure, budget timing, competing priorities, internal friction. The result is a decision map that shows where a deal can actually form.
02 Align to Buying-Windows
Act only when a real decision window opens.
I track signals such as role changes, budget shifts, technology stack moves, compliance pressure, and internal deadlines. Outreach happens when buyers are already evaluating, not when they are simply able to reply.
I track signals such as role changes, budget shifts, technology stack moves, compliance pressure, and internal deadlines. Outreach happens when buyers are already evaluating, not when they are simply able to reply.
03 Optimize for Precision
Reduce noise and focus on the moves that increase win probability.
I remove low intent steps, compress long sequences into a few high signal moments, and shape messages for the people who control urgency, scope, and budget.
I remove low intent steps, compress long sequences into a few high signal moments, and shape messages for the people who control urgency, scope, and budget.
The Results You Can Expect
Cybersecurity Founder
1 Customer Under 90 Days
Rebuilt his outbound around signal windows instead of volume.
30 qualified meetings → 1 new customer under 90 days.
B2B SaaS Founder
Reduced Steps by 40%
Mapped pressure points in their buyer environment. Removed non-essential outreach actions.
40% reduction in steps → higher-intent pipeline.
Agency Founder
2× Reply Rate
Aligned outreach to role changes and internal pressure. Focused on active decision tension.
2× lift in reply rate across strategic accounts.
Case Studies: Real-World Impact
Hear directly from founders who have transformed their outbound strategies with a signal-based approach. These videos showcase the tangible results and higher-intent pipeline achieved through precision targeting and timely engagement.
Each founder's journey highlights the power of understanding buyer signals to create an outbound system that sets meetings only when a real decision is possible.
XKY37 - What I don’t do
I design signal-based outbound systems for technical founders. This involves identifying pressure points, crafting precise messages, and optimizing timing.
I don't do :
I do not use volume playbooks
I do not use templates
I do not outsource SDR work
I do not use AI spam
I do not chase vanity metrics
I do not use templates
I do not outsource SDR work
I do not use AI spam
I do not chase vanity metrics
Strategic Leadership Experience
1
Concentrix
Digital Growth Strategist | 2018–2020
I learned how enterprise teams make decisions across complex buying paths.
2
GlobalLogic
Business Growth Operations Lead | 2015–2017
I understood how large teams buy custom software
3
Meta
Ads Performance & Systems Manager | 2014–2015
I learned how data shapes decisions inside global organizations.
Let's Connect
Ready for a different outbound approach? If you're a technical founder tired of high-volume, low-context outbound, let's talk. Mention 'Signal Based Outbound' so I know where you came from.